The Basketball Podcast: EP350 with Sharman White on High School Coaching: Culture, Strategies and Success
In this week’s basketball coaching conversation, Sharman White joins The Basketball Podcast to share insights on high school coaching – culture, strategies and success.
Overall, in 24 seasons as a high school head coach, White has compiled a 522-122 (.810) record. Sharman has been a staple at USA Basketball since 2014 having been a part of 5 gold medal teams including 3 as head coach. White recently completed his sixth season as head boys basketball coach as well as the associate director of athletics at Pace Academy. As the head coach at Pace Academy, White recently picked up his 500th victory and has won six straight state championships.
Prior to Pace Academy, White was an assistant coach at Georgia State University for two seasons (2016-18), where he helped the team to a 44-24 record, including a 24-11 campaign and NCAA Tournament appearance in 2017-18. Before Georgia State, White was a high school coach for 20 seasons (1996-16). Eleven of those seasons (2005-16) were as the boys head coach and athletic director at Miller Grove High School in Lithonia, Georgia. At Miller Grove, White compiled a 268-60 record, including six-straight state championships.
The 2014 USA Today All-USA Coach of the Year, White guided Miller Grove to the 2009-2012 Georgia Class 4A titles and the 2013 and 2014 Georgia Class 5A championships. His final season at Miller Grove in 2015-16 was one of his most impressive, as his team finished 31-3 and earned a bid to the Dick’s National’s tournament. He was named the 2016 National High School Coaches Association Coach of the Year. He was recognized by the Atlanta Tip-Off Club and Georgia Sports Writers Association as the 2013 Georgia Coach of the Year, as the 2013 Georgia Athletic Coaches Association Class 5A Coach of the Year, the Georgia Class 4A Coach of the Year three times (2010-12) and the Atlanta Journal-Constitution Georgia Class 4A Coach of the Year in 2010, 2011 and 2012.
White has also been head coach of the McDonald’s All American Game and head coach of the Nike Hoop Summit USA team. Sharman has been a staple at USA Basketball since 2014. While being selected as an assistant coach with USA Basketball, White helped capture a Gold Medal for USA Basketball at the 2015 and 2019 FIBA Americas U16 Championships. In March of 2021, White was named the Head Coach for the Nike Hoop Summit Team. In the summer of 2021 White took the command as the Head Coach for the USA Basketball Junior National Team U16 team and led them to a Gold Medal victory over Argentina in Xalapa, Mexico.
In the summer of 2022, White led the USA Basketball U17 team to a FIBA World Cup Championship and Gold Medal in Malaga, Spain. The following summer, White steered the USA Basketball Junior National Team U16 group to a gold medal in the FIBA Americas U16 Qualifier Tournament. This past summer, White helped the USA secure their seventh consecutive FIBA World Cup Championship with a gold medal performance in Istanbul, Turkey. It gave the USAB Junior National Team a record of 51-0 in the FIBA World Cup competitions.

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Sharman White Quotes:
“I spent plenty of time at clinics, I spent plenty of time studying and reading over different guys, watching your stuff. I think you have to be fully vested as a coach and committed to what it is you want to accomplish. And then, when it gets to the players, what you emphasize is what you get.”
“As a parent, you see your kid. As a coach, you see 12 players, you see the team. And so. But you’ve got to understand that a parent is investing into this with their kid. And so, you have to be cognizant of that.”
“With parents, I’m very, very direct. I try to be very truthful with them because it’s a truth business. And the more truth-tellers that the kid has and that the parent has, it makes everything a little bit better.”
“Your biggest challenge is to make sure you’re organized so that parents are informed and that your lines of communication are clear. I send out a season-long calendar . . we plan it all the way out day-by-day so they’ll know because [they have] their family outings, their vacations. But if they know it [the schedule], they’re going to be more in tune to whatever it is you want to do.”
“My non-negotiable for my players is . . hard work. I’ve lived it. I’ve watched my parents work hard. I had to work hard. Hard work is a non-negotiable for me. You have to work hard. I think that’s a life lesson and a life value that they all can benefit from . . You’ve got to work hard, whether it’s on the court or whether it’s off the court, because hard work is going to carry you a long way in life.”
“I don’t really discuss playing time [with parents] because I feel like the players determine playing time. Of course, everybody wants their kid to play every minute of every game, but that’s not the reality. I don’t discuss playing time because I feel like it’s up to me and my staff, based on what we see every day, to determine that.”
“As a coach, I always want my defense to be ahead of my offense. And so those are things that I really emphasize early on – how we move and how we rotate and how we communicate, all those things. Those are the things that I try to lead off my first few practices with, just to establish that.”
“When you have expectations placed on you as part of what you’re doing, I think you have to attack expectations. You cannot let expectations attack you because then they become a burden . . We have a pretty good team this year, and there are some lofty expectations for us out there. I told our guys we’re not going to back away from the expectation, we’re going to attack them . . It’s a sign of how you go about attacking the situation and trying to be the aggressor . . I believe in that for my teams. We want to be the aggressor.”
“There’s an ebb and flow to it [coaching]. We tell players all the time you have peaks and you have valleys. Same thing for you as a coach. I think your approach to the highs and your approach to the lows has to be similar in how you approach it. I tell guysdon’t act like it’s your first time or your last time. What I tell myself too is, regardless of what happens, you got to live to fight another day.”
“We are all in. The guys who work at the varsity level with us and even at the JV level, we always go down and help out and be a part of [the lower grade program]. We go to the games, and we have our players to go to the games, and they are a part of the practices. We do those things so that everybody that comes through that door, starting in the sixth grade, they feel a part of not just a program, but a family. And I think that’s big for our kids in our school.”
“When you play against other countries, you can see the evidence of skill being taught at a young age and how to play. I go back to my middle school coaches and I always tell them, ‘We can teach them plays, but I’d rather teach them how to play.’ Also, one thing you can pick up on, international teams pride themselves on execution.”
“Find the identity of your team and what’s going to make you successful and then also make that a part of . . how will it help them for the next level if they’re fortunate enough to play? How can you help put them in position to be successful at the next level? Which is part of, I feel, my responsibility as a high school coach.”
Sharman White Breakdown:
Sharman White Selected Links from the Podcast:
Sharman White
Scott Fitch
Jay Wright
Cooper Flagg
Dylan Harper
Ace Bailey
Kevin Durant
LeBron James
Steph Curry
Jackson Ferry
Danny Ferry
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