The Basketball Podcast: EP343 with Jon Coffman on Strategies for Sustained Success
In this week’s basketball coaching conversation, Purdue University Fort Wayne head coach Jon Coffman joins The Basketball Podcast to share strategies for sustained success and community engagement.
Jon Coffman is synonymous with success at Purdue University Fort Wayne. As he embarks on his 11th season as head coach (2024-25), he holds the distinction of being the program’s winningest coach in Division I history with a remarkable 179-142 record.
Coffman’s coaching prowess doesn’t go unnoticed. He garnered numerous accolades, including Horizon League Coach of the Year in 2022 (adding to his 2015-16 Summit League Coach of the Year award). His strategic guidance led Purdue Fort Wayne to capture the Horizon League regular season title in 2022 and the Summit League regular season title in 2015-16. The team has also made a habit of postseason appearances, highlighted by a runner-up finish in the CollegeInsider.com Tournament in 2023.
Beyond wins on the court, Coffman fosters a culture of player development. An impressive 24 players under his tutelage have gone on to professional careers, including NBA standout John Konchar. His commitment extends to recognizing his players’ achievements, with a staggering 40 All-Conference honors awarded in the last 14 years.
Coffman’s dominance extends beyond Purdue Fort Wayne. He holds the title of Winningest Mid-Major coach in Indiana over the past 11 seasons. His program’s consistent success garnered national recognition with consistent rankings among the Top 25 Mid-Major programs by collegeinsider.com (2024).

Listen Here:
Jon Coffman Quotes:
“How do you manage those relationships over time? Because as a college basketball coach, you’re really intense and you’ve got to operate on a college campus which doesn’t always work on the same timeframe . . you need it now and you’re operating on a college campus where we prefer to just study it for six months before we make a decision.”
“If there’s a void in communication, that void gets filled up with negative thoughts, and so you need to confront it and talk about it. Now people know your perspective, and that’s the best way to deal with it.”
“I’m going to ask you for a recommendation of a youth program or somebody in the city that you think I can impact. I can at least invite to a game. We’re going to get them here. We’re going to help raise our fan base that way, or help some young person with our team.”
“Challenge your parents, too. Are you asking them daily, what are the good things that are happening? And the fact that you name may not be hearing it. And that’s why I’m constantly sharing pictures with them, posts with them, positive experiences with my players’ parents. And that helps get these guys to come back, and that’s how you build culture these days.”
“I love building generational leaders, helping young men reach their dreams, and just working with players in the game of basketball.”
“I carried that mantra into my job as the head coach . . ‘Make that job the one you’ll be in the rest of your life.’”
“There are two primary ways that I think are the easiest ways to create space. One is, play fast, get them in transition. That 1st 7 seconds is the most efficient time to score the basketball in whatever level you’re in . . And then second is, be able to shoot the basketball. And so, having four guys on the perimeter that can always shoot it, I never have to create a chess match and [figure out] how do I hide this guy?”
“When I was an assistant coach, we took all this video and broke down an entire year and we looked at paint touches versus non paint touches and it’s the same stat that we’ve kept for the last 14 years. We’ve shot over 62% when we touch the paint before we shoot it, and less than 37% when we don’t touch the paint before we shoot it.”
“What I’m selling is,’’It’s sexy to be efficient.’ And it’s sexy to get paid. And the guys who get paid, they’re shooting 58% from the floor, 42% from three.”
Jon Coffman Breakdown:
Jon Coffman Selected Links from the Podcast:
Jon Coffman
Dane Fife
Tony Jasick
Chris Holtmann
Greg Kampe
Matt Painter
Mike Woodson
John Konchar
Matt Harpring
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