About Alex Sarama

Who is Alex Sarama?

Alex shares team and player development ideas for basketball coaches, teams, federations, and organizations all around the world. Alex’s focus is on helping coaches stimulate their thinking by combining their personal & practical experiences with evidence-based coaching ideas. 

During the season, Alex is the Head Coach of College Prep in Borgomanero, Italy. College Prep is one of the few prep programs existing in Europe which aims to send players onto careers in the NCAA or professional opportunities within Europe. At College, he also directs the player development program at the Italian club, which is renowned for producing some of the best players in Italy.

Alex’s coaching journey began as a 14 year-old in his hometown of Guildford, England. Alex started coaching the Under 12 team at his school, before then going on to start his own club aged 16. Over the next few years, the “Guildford Goldhawks” became one of the most established youth clubs in the South of England, producing over 10 National Team junior players, in addition to running major international events featuring coaches and players from all over Europe. Alex ran Goldhawks semi-remotely while studying History at the University of Nottingham, where he also played and later coached on the university team. 

After graduating in the summer of 2016, Alex was immediately hired by NBA Europe. Alex relocated to Madrid, and over the next few years travelled to over 35 countries around the world delivering both player and coaching clinics.  Alex worked with a number of major stakeholders including Federations, Charitable Foundations and NBA players themselves to grow the game. Sarama worked on the Jr. NBA and Basketball without Borders programs, in addition to coaching at numerous NBA Player Camps.

In August 2019, Alex left the NBA to properly pursue his coaching dreams. As Technical Director of Elite Academy in Belgium, Alex wrote curriculums, developed the coaching staff, reviewed practice plans, led internal clinics and travelled internationally to deliver camps and coaching clinics. In June 2020 Alex’s new chapter started with Basketball immersion, teaming up with Chris Oliver to realize the vision of sharing the game and helping coaches and players benefit from evidence-based ideas. In 2021, through Basketball Immersion he released the BDT Offense, the world’s first resource to help coaches develop their own conceptual offense from scratch, using modern coaching ideas.


Some of the camps Alex has participated in include:

  • Swedish Basketball Federation Elite High Schools Program
  • Czech Basketball Federation Youth Camp
  • Youth Camps for numerous club programs and organizations in North America & Europe 
  • 8 NBA Basketball without Borders Camps: Europe, Africa and Global Camp (NBA All-Star)
  • Numerous NBA Player Camps, including: Pau Gasol (Barcelona, Spain), Ricky Rubio (Banyoles, Spain), Nikola Jokic (Sombur, Serbia), Jonas Valanciunas (Druskininkai, Lithuania), Tomas Satoransky (Prague, Czech Republic), Nicholas Batum (Normandy, France), Evan Fournier (Toulouse, France)
  • NBA Basketball School Camps in Athens, Greece & Kartepe, Turkey
  • Jr. NBA Events in 20+ countries around Europe

In addition to running camps, Alex has spoken at the following coaching clinics:

  • “Playing with Advantage” Alviks Coaching Clinic: Stockholm, Sweden
  • “On-Ball Defense” Falcon Coaching Clinic: Copenhagen, Denmark
  • “Dynamic 1v1” and “Passing Skills” Best in the West Clinic: Saskatchewan, Canada
  • “Footwork with a Games Approach” Basketball Scotland Clinic: Glasgow, Scotland
  • “Running an Effective Youth Practice” Portuguese Basketball Federation, Lisbon

Alex has also spoken on many online clinics and webinars including the Jr. NBA, Virtual Basketball Coaches Clinic, Global Embassy International Coaches Clinic, TABC and many more! 

Work with Alex

Want to book Alex for a camp, coaching clinics or online consulting? Learn more about working with Alex and Basketball Immersion:

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